Daphne Lee Fujisawa

Sr. Director, Platform | Agency Partnerships | EXPERIAN

Daphne Lee Fujisawa is a seasoned professional with over 25 years of sales and marketing experience in the automotive industry. Daphne’s career began on the agency side holding account management positions at RPA and Team One Advertising. She then went on to Jaguar Land Rover North America with positions in marketing, field sales and business operations where she worked closely with the North American leadership team and the JLR dealer council. Following JLR and a short tenure at Nissan North America, Daphne returned to the agency as the VP, Group Account Director at RAPP Worldwide on the Toyota Motor Sales business leading the CRM team in supporting integrated vehicle launches, CX programs and advanced analytics. She then ventured to the sales side as the West Coast Director for Cars.com where she helped her automotive clients navigate the transition to programmatic buying and audience first strategies. Currently serving as the Senior Director of Platforms and Agency Partnerships at Experian, Daphne and her team work closely with agencies, holding companies, and TV platforms on leveraging Experian’s suite of solutions to improve targeting, identity resolution, measurement, advanced analytics, and market intelligence.