About The Session
Your Digital Retailing Master Plan
You don’t have to boil the ocean, take baby steps as long as you know where you are headed. Some of the most successful dealer partners have taken a pragmatic approach to roll out by proving success one step at a time. In this interactive session Ephraim will share insights from his Digital Marketing Roadmap implementation and how it has positively impacted the customer experience:
- The 5 digital retailing implementation stages: How to be successful in each one
- The process: Setting objectives, choosing your starting stage and selecting the best tools available to meet them
- The digital retailing champion: Overcoming objectives and moving between the stages using this newly implemented role
About The Speaker
Ephraim oversees Santa Margarita Toyota as General Manager. He has 21 years of experience with Toyota and Lexus. He is a 4-time President’s Award winner and a 3-time Board of Governor’s. Ephraim also is a Culver City Chamber Board Member, Culver Family West Los Angeles YMCA Board Member and a Charter Member Volunteer at Ronald Reagan UCLA Children’s Oncology.