Converting Digital Data into Sales Opportunities
Have your digital strategy and the goals you set for your dealership evolved along with your customers’ shopping behavior? Are you being smart with your website audiences and customer lists? Learn strategies to navigate the complexity of translating digital traffic to showroom visits, what to be wary of, and how to judge performance and attribution using Google Analytics. Understand the dos and don’ts of targeting audiences with the right message at the right time. See original research on the impact DMS advertising has on your bottom line. Leave this session with the right questions to ask digital marketing vendors about how they support your digital goals, and the best practices for turning digital data into buyers.
Using his real experiences, Eric will discuss how dealers can make digital analytics a tool that helps make smart decisions to understand user intent, and the starting points to using audiences in advertising. He and Colleen Harris from SINCRO will show how to navigate the complexity of translating digital traffic to showroom visits, what to be wary of, and how to judge performance and attribution using Google Analytics.
Eric Hall is the Internet Director with Classic Chevrolet in Grapevine Texas. With nearly 15 years’ experience at Classic, Eric over sees the function and performance of the dealership’s website, analytics, digital advertising, and social media platforms. Eric also leads the Internet sales team and analyzes lead performance and communication output.
Eric uses tools such as Google Analytics, Google Data Studio, DriveCentric and TrafficView to optimize the best ROI for the store and the best shopping experience for their customers.
When not at the office, you’ll find Eric doing Jiu Jitsu, out hunting or at home with his wife, son and two dogs.