About The Session
Converting Digital Data into Sales Opportunities
Every dealer recognizes that customer data is critical to growth. However like most, do you find yourself asking these questions:
- How can I best use the data analytics on our site?
- What’s the smart way to think about audience targeting?
- Is our digital strategy evolving along with our customers’ shopping behavior?
- How do understand and give attribution credit to a channel with the digital cookie window getting smaller?
Using his real experiences, Eric will discuss how dealers can make digital analytics a tool that helps make smart decisions to understand user intent, and the starting points to using audiences in advertising. He and Colleen Harris from CDK GLOBAL will show how to navigate the complexity of translating digital traffic to showroom visits, what to be wary of, and how to judge performance and attribution using Google Analytics.
About The Speaker
Eric Hall is the Internet Director with Classic Chevrolet in Grapevine Texas. With nearly 15 years’ experience at Classic, Eric over sees the function and performance of the dealership’s website, analytics, digital advertising, and social media platforms. Eric also leads the Internet sales team and analyzes lead performance and communication output.
Eric uses tools such as Google Analytics, Google Data Studio, DriveCentric and TrafficView to optimize the best ROI for the store and the best shopping experience for their customers.
When not at the office, you’ll find Eric doing Jiu Jitsu, out hunting or at home with his wife, son and two dogs.