Today your website is more important than ever. You need to know “Who’s Clicking”
You spend a lot of money driving people to your websites. Up until now, digital retargeting was the only way to communicate with these anonymous shoppers. Engaging visitors in the real world by name, address, phone, and email has been a challenge without a viable solution. Due to recent advance in consumer identity graphs, it is now possible to target individuals based on who they are, not just the device that hit your website.
John and Greg will discuss how Healey Brothers Automotive is leveraging these technologies to increase engagements, convert online shoppers into sales, and how to navigate the world of online privacy compliance.
Gregory has been managing operations at Engagement Media Company since 2014. Identifying consumer trends and utilizing the latest technology to execute successful campaigns is Gregory’s expertise. He brings experience in all stages of multi-channel communications from content creation to distribution. Prior to joining Engagement Media, Gregory was the President of McKay, an RR Donnelley Company, specializing in multi-channel marketing for various verticals including automotive, financial, and health care. Gregory currently lives in Michigan and has a Bachelor of Science in Communications from Florida State University.