Panel topic: On the Road to Data Monetization
Outsell will host a discussion how Ford and GermainCars.com are taking a customer-first and data-driven approach to master smart and simple solutions to complex problems which demonstrate a significant increase in customer experience.
Shaun Kniffin, Marketing and Technology Director – GermainCars.com will reveal how he is building a real-time individualized customer experience using artificial intelligence.
Su Bang Choe, Manager, Global Data Insights and Analytics, Marketing and Sales Analytics – Ford Motor Company will detail how they are using data to provide real time next best actions which prove out ROI for customer experience through loyalty and retention.
As Vice President of Sales, Guy is focused on driving sales nationwide for the Outsell platform. Prior to joining Outsell, he was an award-winning Sales Director with Dominion Enterprises. Guy is a proven leader in building, managing and developing strategic sales teams.