Manager, Retail Digital Experience
AUDI OF AMERICA
About The Session
Positioning for Digital Agility in the Automotive Industry
The automotive industry is in continual transformation, and the impact of 2020 has been an acceleration of the digital transformation already underway. In this session Axel Heyenga, Director of Industry Strategy for Automotive with Adobe and Jeramie Westbay from Audi of America, will look at pre-covid trends of 2020, how the industry reacted to the crisis and what the new reality is for the industry. We will focus on customer engagement and dealer integration as well as the urgent need for a digital-first strategy.
About The Speaker
Information coming soon.