Your Digital Retailing Master Plan
You don’t have to boil the ocean, take baby steps as long as you know where you are headed. Some of the most successful dealer partners have taken a pragmatic approach to roll out by proving success one step at a time. In this interactive session (along with Ephraim, General Manager at Santa Margarita Toyota), Levon will share insights from the Dealership’s Digital Marketing Roadmap implementation and how it has positively impacted the customer experience:
- The 5 digital retailing implementation stages: How to be successful in each one
- The process: Setting objectives, choosing your starting stage and selecting the best tools available to meet them
- The digital retailing champion: Overcoming objectives and moving between the stages using this newly implemented role
Levon oversees the onboarding, training and success of Roadster’s valued dealer partners. Prior to teaming up with Roadster, he spent many years as an equity analyst at an alternative investment fund, and later developed a used-vehicle selling tool called CarZar. Levon began his career in automotive as an account executive at Cartelligent. He graduated from the University of San Francisco with a Bachelor of Arts degree in Entrepreneurship.