Panel topic: On the Road to Data Monetization
Outsell will host a discussion how Ford and GermainCars.com are taking a customer-first and data-driven approach to master smart and simple solutions to complex problems which demonstrate a significant increase in customer experience.
Shaun Kniffin, Marketing and Technology Director – GermainCars.com will reveal how he is building a real-time individualized customer experience using artificial intelligence.
Su Bang Choe, Manager, Global Data Insights and Analytics, Marketing and Sales Analytics – Ford Motor Company will detail how they are using data to provide real time next best actions which prove out ROI for customer experience through loyalty and retention.
Based in Columbus, Ohio, the Germain Motor Company (GermainCars.com) surpassed $1B in sales in 2019 with 15-stores in 3-states. Shaun “NIFF” Kniffin came to the Germain organization in 2005 and started in the automotive business in 1993 in retail sales.
Shaun is also co-founder of the NCM Digital Marketing 20 Group (20m2) which currently has representation of over 300-rooftops from various groups around the country and Canada. His background has included several dealer advisory roles and speaking engagements over his expansive career. “NIFF” as he is known amongst his peers is considered to be one of the leading automotive digital marketing experts in the country and humbly serves the industry and the company that has blessed him over the span of his career.