Pinterest and Canvas will take the audience through this journey, highlighting new ways to create strategies that complement where your customers are along the purchase journey from brand discovery through ownership.

Understanding the digital retail trail of curiosity through Executive Vice President - Rob Armstrong’s presentation outlining new ways of finding success in developing the new road to the sale with a single process.

Hear a look at today’s customers, some misconceptions of Millennial and Gen Z customers and will how to hire for customer experience success. Ted Lancaster, Vice President, New Operations will also share his three (not so secret) secrets that if followed will provide exceptional experiences across all automotive divisions.

Looking beyond sales and into operations in fixed ops that is enabled by digitalization, automation, and a customer-centric approach. Hear Russ Lemmer, President and General Manager at TLS Automotive CX Summit Series June 18-20.

Jonathan Tabak will demonstrate how Adobe captures fragmented, omni-channel customer journey data and rolls it into cohesive, actionable insights that can help brands engage customers in the ultimate consumer experience.

#TLSummits A CX strategy is the bridge between vision and execution. However, even a great strategy doesn’t implement itself.  Angelina Autran, Global CX Change Manager, will walk us through how CAT has heightened the emphasis on the execution road map to operationalize the strategy and how they are seeing it through to a successful completion.

The in-car process of paying for fuel, food, and parking can be linked to navigation / payment apps creating a convenient customer experience. John Moon, Managing Director Strategic Partnerships at Honda Innovations joins WEX and Enterprise Fleet Management on a panel discussing how payment apps are delivering the efficiency the connected car promises.

Consumers don’t want to buy cars solely based on dealer’s terms. They want to make purchases based upon their own research and terms they believe are fair. Dealer Principal Rinaldi Halim has created a process that ends the unproductive haggling occurs between car buyers and sellers. Hear the vision behind a new sales protocol that combines digital and human experiences to create what buyers want — trust.

CX is the #1 differentiator, but it’s hard to know where to start your transformation and how to prioritize your CX initiatives. The changes you make to your customer experience are only as good as the insights you receive from them. Learn best practices from Kristi Langdon, Head of Customer Experience at Daimler Trucks North America for gathering and synthesizing customer insights to help ensure focus and impact on CX initiatives.

Mike Spadafore, ICI Product Innovation Manager at Ford discusses the operational issues needed to be resolved in order to have the institutional knowledge to achieve consistent success with AI/ML. This includes data curation, tool development, and extensive test and learn methodology before you can be on track to increase optimization and automation to ultimately drive sales!