Press 2018-06-12T19:41:24+00:00

Press

2018-10-17T17:56:22+00:00

It’s a Long Way to Buying a Car These Days

Insights from Frank Goldberg @ IgnitionOne: Five elements of today’s automotive customer’s journey: awareness, consideration, intent, decision and finally purchase. Sponsor of TLS Automotive CX Summit 2018

2017-06-13T16:14:24+00:00

Automotive CX Summit – Dual Style to Customer Development?

Munzel believes automotive marketing will eventually lean strongly toward the Apple model, “where you have plenty of people who are buying online and never set foot in a dealership and you have plenty of people who do both — they research, buy online and go to the dealerships for other reasons or they go to the dealership only. Like, my mom is never going to go online.” / June 12, 2017

2017-06-06T22:19:27+00:00

Customer Experience Summit ‘Makes Sense’

The June 20-21 Automotive CX Summit in Los Angeles evolves from the previous back-to-back Automotive Customer Centricity Summit and the Automotive Social Media Summit. By Steve Finlay / April 27, 2017