Feedback was founded by Adam Alfia and Kfir Alfia in 2016. Their combined experience of highly prolific entrepreneurship spans three decades. At the age of 20, Adam opened his first business, an upscale auto repair facility, and managed to grow the operation to a well-known DFW brand across five locations. In 2004, Adam and Kfir launched Maestro Personal Assistants, the premier provider of personal assistance/concierge services for companies such as Infiniti, Nissan, Mitsubishi, Subaru, Audi, AARP, and several other national brands.
Adam is a co-founder of the franchised restaurant chain Shell Shack, which now has 8 restaurants in Texas and is currently expanding nationally. With a firmly-entrenched background in high-end hospitality and entertainment, Adam eventually co-founded several bar and night club concepts including Avenu Lounge, Theory Night Club, Playground, and Cutie Pies pizza concept in Uptown Dallas. He is also an investor in the successful concepts Landmark, TXR, and The Yard in Fort Worth, TX.