Digital Transformation Executive @Skinnerschoice

Former Vice President Product Marketing NOVO INSURANCE



Robert (Bob) is a serial entrepreneur who has launched Future Now Services @SkinnersChoice to leverage his own experiences to bring cutting edge services (of the Future) to business now. He have a vast global network of partners in technology, marketing, finance, retail, distribution, entertainment, movies, music, and merchandising and leveraging this network to help businesses start, grow and thrive.

Most recently he led all aspects of product marketing for Novo Insurance, a Silicon Valley based disruptive Insurtech. In his role he was responsible for customer experience, web site, mobile app, advertising & loyalty program. Most recently he was the V.P. of Digital Strategy and Marketing Technologies at FordDirect. In this role at FordDirect, Bob was responsible for media tech & cross tier strategy, data capture & enablement and omni-channel marketing & personalization.

Previously, Bob served as a consultant to Ford Motor Company, leading a Tier 1 personalization team which focused on building foundational marketing technology to support the future of personalized experiences for Ford Consumers.

Bob has been a board member of the Direct Marketing Association of Detroit as well as a multi-year Techstar mentor. Prior to FordDirect Bob founded several technology ventures where he lived and worked across 4 continents.

Michigan State University Spartan Graduate, #spartanstrong.

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