SHAWN WILLIAMS, Director, Aftersales Marketing, Business Intelligence & Technologies

Nissan North America


Shawn Williams has over 25 years of experience the Automotive Industry and has worked for a tier 1 supplier and 2 OEMs.  Shawn started his career in engineering and manufacturing with a focus on quality and new model development.  During his tenure as Plant Manager for Nissan’s Smyrna assembly team, he achieved Nissan’s the first ever North American J.D. Power Plant Initial Quality award by using data to provide rapid feedback to speed up improvements. 

 In 2021, Shawn transitioned to Marketing and Sales responsible for Aftersales Service Marketing, Connected Car, Parts & Accessories eCommerce and Business Intelligence.   Allowing data to drive the business, Shawn grew ecommerce sales by 65% and achieved a record increase in Service Retention.  To develop stronger brand awareness, he overhauled the service marketing program to provide better engagement and response rate through personalized creative and strategic touch points.

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