VP, Strategy & Innovation
Vehicle Personalization: An Insight-Driven Approach
Today’s consumers crave personalization, particularly younger buyers. From shopping experiences tailored to their specific lifestyles and needs, to customized products that reflect their individual tastes and personal identity, there’s no denying that the push for personalized solutions is on. Yet, when it comes to vehicle personalization, the experience for most shoppers falls flat. During this session, Jane Horner, VP of Strategy & Innovation for DCI-Artform, will discuss what’s standing in the way when it comes to helping car buyers customize their vehicles for the way they live and drive. She’ll also share shopper-driven insights that will help automotive dealers increase customer satisfaction while getting a larger share of the lucrative accessories market.
About Jane Horner
Jane Horner is Vice President, Strategy and Innovation for DCI-Artform, an integrated retail solution provider that has been bringing new thinking to the automotive industry for more than 70 years.
A seasoned brand marketer, Ms. Horner has the unique ability to distill complex trends and information into critical insights that drive marketing strategy. Since joining DCI-Artform in 2006, she has played a pivotal role in the design and development of break-through owner engagement, loyalty, advocacy, service marketing and in-store digital programs for leading OEMs.
Ms. Horner is committed to helping consumers experience brands in meaningful and relevant ways. Prior to joining DCI-Artform, she was responsible for defining the online presence for Owens Corning and bringing the Kohler brand to life in printed collateral.
Ms. Horner earned her M.B.A. from Marquette University and a Bachelor’s degree in Marketing from the University of Wisconsin – Whitewater.