Vice President of Global Products & Solutions – Digital Division
When Consumers and Dealers are Aligned, Everyone Wins
It’s a popular assumption there is a big disconnect between today’s consumer and dealers when it comes to purchasing a vehicle … consumers want to do it all online, dealers want consumers in the store. Is this really the case? CDK will present research that demonstrates dealers and consumers are more aligned than we may think. Max will share strategies that leverage digital retailing technology, both online and in-store, designed to create an experience consumer’s love while making dealers more efficient.
About Max Steckler
Max Steckler is the Product Officer for CDK’s Consumer Facing division. He directs the team that is shaping and executing the future product vision for CDK’s digital products. Max and his team are responsible for nearly a third of the local digital ad spend in automotive retail. Today, he is focused on driving CDK to become the first to deliver to the industry a scaled mobile online car buying platform.
Max has 16 years of experience in automotive technology. He was an early pioneer in automotive digital advertising and has a deep background in Business Intelligence Analytics. Prior to joining CDK, Max spent ten successful years developing enterprise-class products and services for a number of West Coast technology companies, including Sybase, Rogue Wave Software, Global Commerce, and Mosaix. In 2015, he was named a Google Industry Shaper Award Winner. He holds a Bachelor of Science degree in Business Management from Samford University.