Senior Vice President of North American Sales
The Future of Automotive: Accelerating the Customer Experience
Automotive retail is shifting gears from a product-driven to a customer-centric approach. Marketers must become customer obsessed by: recognizing and engaging customers in all stages of their brand experience; creating a unique digital experience by leveraging 1st party data to deepen engagement; providing a seamless customer experience regardless of the channel or device. In order for marketers to stay in the driver’s seat, they must adapt to the evolving behaviors and needs of the customer.
About Tim Braz
Tim Braz is the SVP of North American Sales at IgnitionOne, where he is responsible for expanding sales opportunities that benefit brand marketers and overseeing the North American sales team. Prior to his role at IgnitionOne, Tim was the VP of Sales for Adobe Media Optimizer, responsible for the East Coast, Latin America and the Financial Services vertical. Before Adobe, he was VP of North American Platform Sales for MediaMath focusing his team on large brands and Agency Trading Desks. Tim brings over 15 years of experience in digital marketing and advertising technology to IgnitionOne.