Reddit: Car Culture X Community. Harnessing the Power of Meaningful Engagement
Reddit is the home to some of the most engaged and passionate communities around the world. The experience on Reddit allows users to be more intentional as they seek and share information in a purposeful way creating a deeper emotional connection with one another.
At Reddit, our thousands of auto and lifestyle communities are filled with passionate and knowledgeable auto enthusiasts who are confident and ready to make buying decisions. Brands can play an important role in educating consumers while they are in the consideration phase of their journey to ensure they make a well-informed choice. In this session, Reddit’s Head of Automotive Industry, Carrie Steele will discuss how Reddit provides a great opportunity for brands to tap into the car-buying journey, harness the power of community and create passionate brand advocates.
Carrie is the Head of Industry for Automotive, overseeing sales and marketing strategy across the Automotive landscape. Carrie has spent the majority of her career in media sales and marketing. Prior to her time at Reddit, she spent 20 years at Google where she built advertising partnerships across many Global 100 brands including Automotive.
Carrie lives in San Diego with her teenage daughter Sam. She can be found enjoying the outdoors, watching her daughter play soccer and being with family and friends. Carrie is an advocate for the breast cancer community and is passionate about staying in the moment and enjoying life.