Chip Perry
Chief Executive Officer
A2Z SYNC

Chip Perry
Chief Executive Officer
A2Z SYNC

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Customer Obsession: The Software Behind Tomorrow’s Winning Retail Experience

Today’s progressive dealers are moving ahead of the curve by retooling their sales process along the lines desired by car buyers.  They can elevate their customer experience and profits by embracing a transformative One-Person Sales Model.  In this session, Chip will discuss:

  • New options that are available for delivering an exceptional customer and employee experience.
  • How dealers can evaluate the priority they are placing on the in-store experience compared to digital tools on websites.
  • Consistent and unified service throughout the journey is a key component in ensuring your dealership and staff are providing the highest quality digital customer experience.
About Chip

A legend in the U.S. automotive industry, Chip Perry has a stellar reputation as a hands-on leader and has amassed extensive experience leading companies in the digital-auto space. In 1997, he was the first employee at AutoTrader.com and served as founding CEO for 16 years. During his tenure at AutoTrader.com, Perry built it into a $2 billion powerhouse, growing the company to 2,000 employees and 20,000 dealers, and acquired several prominent businesses such as vAuto and Kelley Blue Book. He also led TrueCar for three-and-a-half years until June 2019.  Since joining A2Z Sync in 2020, Chip now works on the biggest and most important opportunity in automotive retail: helping dealers improve the core customer experience by adopting a one-person sales model.

 

 

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Customer Obsession: The Software Behind Tomorrow’s Winning Retail Experience

Today’s progressive dealers are moving ahead of the curve by retooling their sales process along the lines desired by car buyers.  They can elevate their customer experience and profits by embracing a transformative One-Person Sales Model.  In this session, Chip will discuss:

  • New options that are available for delivering an exceptional customer and employee experience.
  • How dealers can evaluate the priority they are placing on the in-store experience compared to digital tools on websites.
  • Consistent and unified service throughout the journey is a key component in ensuring your dealership and staff are providing the highest quality digital customer experience.

About Chip

A legend in the U.S. automotive industry, Chip Perry has a stellar reputation as a hands-on leader and has amassed extensive experience leading companies in the digital-auto space. In 1997, he was the first employee at AutoTrader.com and served as founding CEO for 16 years. During his tenure at AutoTrader.com, Perry built it into a $2 billion powerhouse, growing the company to 2,000 employees and 20,000 dealers, and acquired several prominent businesses such as vAuto and Kelley Blue Book. He also led TrueCar for three-and-a-half years until June 2019.  Since joining A2Z Sync in 2020, Chip now works on the biggest and most important opportunity in automotive retail: helping dealers improve the core customer experience by adopting a one-person sales model.

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