Companies of all shapes and sizes have invested considerably in technologies to help them understand their customers better and more in depth with the aim of providing a superior customer experience. However, as industries strive to form a more complete picture of customer preferences and behaviors, they continue to rely on decaying survey-based measurement tools that for years have formed the foundation of CX efforts.
In today’s digital world, leading automotive brands are taking advantage of the wealth of consumer data being generated, captured and available to them. With the right technologies, unstructured data can now be monitored, tracked, and measured to identify CX issues and opportunities in real time, which can help brands better understand their customer interactions and preempt issues in the customer journey
Gray Scott has been in the automotive industry for all of his career. Starting working as a salesman in Williston VT for the Berlin City Auto Group. From there he moved over to the technology space where he quickly proved to be a key player and guide when working with dealerships to create a winning strategy while working in Burlington VT for Dealer.com.
Gray stayed on the technology side for about half of his career creating winning strategies and creating solutions for our dealer body with other great leaders in the space including DealerOn, Dealer Inspire, Stream Companies, and he consulted independently. In Chicago after Dealer Inspire Gray decided to jump back into the dealership side and worked for a large dealer in SW Chicago orchestrating winning strategies and solutions for a top CDJR point.
Later he moved to a larger group where he worked with two high volume Honda points where he solidified himself as a leader in our space. In Chicago Gray built first of its kind acquisition solutions and strategies before there was the demand of today, he implemented the latest technologies often using AI, and was creative with media unfamiliar to the auto landscape. In the 5 years Gray was there he quadrupled his sales in Chicago proper and witnessed double digit sales growth across his stores. Recently Gray took on the role of CMO for Cardinale Group, a 22-store group and ZMOT their ad agency in California. In the 6 months he has been in California he has already witnessed a near 500% increase in organic traffic and a 45% increase in appointments where he has implemented the industry’s latest technologies.
He is just getting started in California but we are eager to see the results of all his efforts as his first year continues. In 2022 he was nominated for Automotive News 40 under 40.