The Evolution of Conversational Commerce
With 94% of consumers now preferring text as the number one-way businesses communicate, it’s time to look beyond the simple act of sending a message and to the evolution of video and conversational commerce. Tomorrow’s communication tools will be asynchronous and fit the needs of each individual customer. They will be able to tell the dealership not only when the customer is opening a text, but how many minutes they spend watching a video, when they jump to the website, and how that customer converts. Smart texting represents key data points at the bottom of the funnel and forward-thinking managers are using this information today to create transactional interactions with customers all along the lifecycle. Joe Shaker, owner of Shaker Auto Group, will discuss the future of smart texting and how the data that powers it will ultimately affect the customer experience and profits of the store.
A technological innovator in automotive, Joe Shaker is a principal owner in Shaker Auto Group and the co-founder and CEO of TruVideo, the automotive industry’s simplest to use video and texting app. Through decades as a dealer, Joe learned firsthand that transparency is the key to consumer trust. He tested TruVideo in his own dealerships leveraging cutting-edge technology to deliver powerhouse returns in customer satisfaction. Joe has served on advisory boards for Ford Motor Credit Company and Mazda North American Operations as well as founded CarDay Inc., a pioneering online retailer for used vehicles.