Harnessing The Power of CDPs To Nurture A Customer First Philosophy That Drives Profitability and Loyalty
Better customer experience starts with brands knowing their customers better and engaging them in ways that build trust and loyalty. Data about people can help auto brands better understand who their customers are and what influences their buying decisions but managing and making sense of customer data and using it in ways that are ethical can be complex, overwhelming and lead to missed opportunity.
Customer Data Platforms (CDPs) offer automotive brands the opportunity to build modern marketing platforms where customer identity serves as a foundation on which automakers and dealers can build strong first-party identity solutions while also regaining control of marketing decisions related to targeting, media spend and attribution.
John Campos serves as Group Vice President for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice. He is responsible for client relationship management, client satisfaction and overall account retention and growth for several leading automotive clients, supporting their successful omnichannel digital marketing transformations. John joined Acxiom in 2000 and has consulted with top Fortune 500 brands and formed longstanding executive-level client relationships, helping automotive clients succeed with their marketing and customer experience strategies.
Recently, John spearheaded the development of several strong partnerships with leaders in the automotive and connected car space, accelerating Acxiom’s ability to help brands deliver successful omnichannel, data-driven experiences across the customer journey. John’s experience includes providing consultative support for clients in the automotive, retail, consumer packaged goods and insurance industries. He and his family live in Chicago.