How to Succeed in Selling Parts and Accessories Online: Go with the Flow
- OEMs are investing more in the aftersales e-commerce space. How does your dealership stand to benefit?
- The online parts customer is changing. How can you engage with them to win sales back from the aftermarket?
- Starting an online parts and accessories program can be daunting. How should your dealership begin or increase your current investment in selling online?
Over the past decade, OEMs have drastically increased their investment in aftersales e-commerce, giving dealers a new opportunity to grow their customer base and revenue with online parts and accessories sales. But with the growing number of providers, platforms, and assets available to dealers, where should one start in order to build a successful online parts and accessories business? John will talk about how dealers can leverage existing assets from their OEM to build a successful, scalable online parts and accessories program for their dealership, as well as how to grow and engage with their customer base to begin winning sales and market share back from the aftermarket.
John Merritt is the VP of Business Development at SimplePart, leading their sales and business expansion efforts both domestically and internationally. During his more than two decades in the automotive industry, John has held a variety of roles in service, parts, and operations. At one point managing a BMW dealership’s online program selling nearly $3 million in online parts and accessories annually. John began as SimplePart’s first customer in 2008, and has been with the company since 2014.