The Metaverse: Accelerating Automotive Into the Future
In this session we’ll explore what the Metaverse is and how Automotive brands can utilize virtual experiences to accelerate their businesses into the future. Meta will share a vision for Automotive in the Metaverse, the business opportunities that exist today, and how to start building for the future. Topics include bringing the car shopping and aftermarket experience to life with Augmented and Virtual reality, examples of how Automotive companies are already using these technologies today, and inspiration for what’s possible in the future.
Join us after the session in the tech expo where Meta techs will be onsite to offer Meta Quest 2 headset test drives offering full immersive experiences with 3D positional audio, hand tracking and haptic feedback.
As Digital Retail Lead at Meta, Katie enables Automotive retail sites to activate Meta’s full suite of apps and solutions to drive customer acquisition, sales and brand awareness. She is laser-focused on ROI and data-based business results for her partners. Katie has 14 years of experience in Automotive marketing and previously led Automotive business at Pinterest and Google. Katie lives in Los Angeles with her husband and two daughters, Hazel (5) and Mae (2). She is passionate about environmental sustainability and loves driving her electric vehicle.