Megan Gaddis
Manager Aftersales Marketing Technologies
Nissan North America

 

Megan Gaddis
Manager Aftersales Marketing Technologies

Nissan North America

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Session

Nissan’s Aftersales eCommerce Approach: Enhancing Online Success and Service Lane Benefits 

Megan Gaddis, Head of Aftersales eCommerce for Nissan North America walks through the journey to completely overhaul their online strategy, and how they are using online sales to drive service lane results.  

Megan will cover: 

  • Nissan’s approach to relaunching their Aftersales eCommerce platform 
  • Benefits gained through enhancing the platform 
  • Ability to find new customers and steps to transition them to loyal service lane customers 

Session

Nissan’s Aftersales eCommerce Approach: Enhancing Online Success and Service Lane Benefits 

Megan Gaddis, Head of Aftersales eCommerce for Nissan North America walks through the journey to completely overhaul their online strategy, and how they are using online sales to drive service lane results.  

Megan will cover: 

  • Nissan’s approach to relaunching their Aftersales eCommerce platform 
  • Benefits gained through enhancing the platform 
  • Ability to find new customers and steps to transition them to loyal service lane customers 
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