Nissan’s Aftersales eCommerce Approach: Enhancing Online Success and Service Lane Benefits
Megan Gaddis, Head of Aftersales eCommerce for Nissan North America walks through the journey to completely overhaul their online strategy, and how they are using online sales to drive service lane results.
Megan will cover:
- Nissan’s approach to relaunching their Aftersales eCommerce platform
- Benefits gained through enhancing the platform
- Ability to find new customers and steps to transition them to loyal service lane customers
Megan Gaddis has worked for Nissan North America for 20 years in a variety of roles ranging from field experience, customer experience, telematics, and Aftersales. I’m sure she will tell you more, but her grandfather and father both owned car dealerships allowing her to cut her teeth in the automotive industry from a young age. She and her husband and their 2 girls live in Franklin, TN. Megan’s claims to fame outside of her home and work are her nationally televised Pepsi commercial when she was 3 as well as 2 live segments on the Today Show.