CXAUTO 2023 SPEAKER
Michael Barich, Fixed Ops Director
Bar Automotive
ABOUT THE SPEAKER
Michael Barich is an accomplished Fixed Ops Director and small business owner based in Franklin, TN. With over 30 years of experience in leadership roles primarily in Fixed Ops, Michael has established himself as a dynamic and innovative professional with a passion for growth and success. Michael has a proven track record of driving operational growth, improving operational efficiency, and building high-performance FixedOps teams. Michael’s expertise in process development and execution has enabled him to deliver exceptional results including 15 consecutive Toyota President’s Awards and 2 National titles for Murfreesboro Nissan as the leader for customer pay parts sales, customer pay labor sales and customer pay tire sales.
A lifelong learner, Michael is a NADA dealer academy graduate. He is committed to staying up-to-date with the latest trends and best practices in the automotive space, and he enjoys sharing his knowledge and expertise with others.
Michael’s drive, creativity, and commitment to excellence make him an impactful leader. He is dedicated to making a positive impact on those around him.