Harnessing The Power of CDPs To Nurture A Customer First Philosophy That Drives Profitability and Loyalty
Better customer experience starts with brands knowing their customers better and engaging them in ways that build trust and loyalty. Data about people can help auto brands better understand who their customers are and what influences their buying decisions but managing and making sense of customer data and using it in ways that are ethical can be complex, overwhelming and lead to missed opportunity.
Customer Data Platforms (CDPs) offer automotive brands the opportunity to build modern marketing platforms where customer identity serves as a foundation on which automakers and dealers can build strong first-party identity solutions while also regaining control of marketing decisions related to targeting, media spend and attribution.
Myles is a Digital Strategy Director on the automotive team at Acxiom, focusing on CDP, identity and measurement. In his professional career, Myles has worked in various industries including financial services, technology, advertising, automotive and sales. An analytics junkie at heart, Myles uses data to fight fraud and identify new targeting opportunities. While at Gulf States Toyota (Tier 2), he was responsible over $20 million in digital media spend and worked closely with Toyota national to bring data enhancements to tiers 1-3. He recently ran the Toyota and Lexus national accounts on behalf of Oracle Data Cloud. Myles is a native Texan and graduated from the University of Texas at Austin (Go Horns!).