Nielsen Global Media is a global measurement and data analytics company that helps clients to define exactly who they want to reach, as well as optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers

Technology has transformed the way consumers shop for cars and COVID-19 has only accelerated this trend. To transition to this new world, one of your first priorities should be to reach multicultural consumers. They’re younger and more digitally connected than the general population today, and can offer invaluable insights on what to expect in the near future.

Download the Nielsen Annual Auto Marketing Report to gain insights into how multicultural customers stand apart when they embark on a journey to purchase a new vehicle—and how you can leverage actionable data and insights to effectively inform your ad spend and strategy: Download report