What You’ll Learn
With record sales of over 17.4 million vehicles in 2015 and strong sales to date in 2016, the auto industry appears to be in excellent shape. However, even with very favorable economic conditions, the industry struggles with thin margins and low return on capital. In order to succeed in a market that is predicted to peak in 2017, brands must maximize every customer interaction. In addition, they must leverage connected, cognitive car capabilities to extend the brand experience into the vehicle itself. Finally, they must provide customers as much online purchase capability as possible while also improving the in-store customer experience. In 2016, the Summit focused on how OEMs, dealers, and finance providers are partnering to improve both the online and in-store customer experience, and are extending the brand into the vehicle itself.