Panel: Utilizing Analytics & AI to Move From Reactive to Proactive

Panel: Using Your Data to Identify, Segment and Market to your Top-Value Customers

About Paul

Paul is the Data Strategy, Digital Marketing and Analytics Leader at FordDirect with a passion to optimize the consumer’s automotive shopping and ownership journey by actioning their data across the entire Ford, Lincoln and Dealer ecosystem. His primary strategic focus is converting a consumer into a Ford and Lincoln customer and ensuring the right message is delivered at the right time to customers throughout their shopping and ownership journey.