Driving Consumer Engagement Across The Funnel: An Introduction from Xandr
The road to buying a new car can often begin 18 months prior to the actual purchase. The customer starts thinking about a new car far in advance – and their needs differ depending on where they are in their buying journey. That’s why it’s critical for marketers to reach the right customer, with the right message, at the right time, throughout the entire lifecycle of the purchase. Andy Barnet, VP of West Coast Sales for AT&T’s advertising company Xandr, will kick off the morning with a roadmap for how auto advertisers should reach consumers with relevant advertising at each stage of the journey.
About Andy Barnet
Andy Barnet is Vice President, West Coast Sales at Xandr Media, A&T’s advertising company. In this role, he is responsible for leading data-driven advanced advertising partnerships and cross-screen targeting capabilities across AT&T’s 25 million TV household subscribers. Andy has a wealth of experience leading high-performance teams with a focus on combining data and technology to power marketing strategies that drive ROI.
Prior to joining Xandr, Andy held a number of different roles at NBCUniversal. Most recently, he was Senior Vice President, National Sales for Telemundo. He was responsible for leading 7 offices in the US and Mexico focused on obtaining advertising growth for 65 markets in the US and Puerto Rico. Andy has held management positions in national and local sales with NBC and ABC and launched a new NBC station in San Francisco.