Creating a Frictionless Customer Experience: Modernizing the Way Local Dealerships Interact With Their Customers

Based on the modern car buyer demands of transparency and convenience, the current car buying process needs to change. Cameron, will examine how dealers communicate with leads and ways to make that experience as simple and transparent as possible. He will also discuss how communicating with your leads and customers after they have visited the lot or taken a test drive has changed and how dealers can learn valuable insight by maintaining frictionless communication even after someone has decided to buy a car from you or someone else.