Project Description

David Telfer

National Manager, Lexus Digital & Social Media
Lexus

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Digital Omotenashi: Bringing the Lexus LC500 to Life Through the Magic of Real-Time Virtual Realty

Discover how the convergence of marketing and technology is changing the world of automotive marketing and customer experience through the lens of the Lexus LC 500’s journey to market. As trends such as the proliferation of touch, omni-channel personalization, cloud services, new devices and media demand, and Machine Learning/AI take hold and evolve, explore how new solutions can benefit everything from working with design data to dynamic use cases to design and engineering visualization and marketing and advertising.

About David Telfer

David currently leads the digital marketing vertical for the Lexus brand in the U.S market. David’s team includes Lexus.com, Lexus Social Media Marketing, Lexus Dealer Digital and an army of agency creative and technical teams who manage all aspects of digital strategy and execution for the brand.

Prior to joining Lexus, David’s previous marketing experience includes brand, agency and corporate automotive dealership experience with companies such as Ford, Volkswagen, Meredith Accelerated Marketing (a division of Accenture), and Koons Automotive Group, one of the largest privately-held dealership groups in the country located in the Washington, DC market. 

Although David has resided in Texas long enough now to be considered a true “Texan,” David is a proud Michigan native, graduating from Michigan State University with an undergraduate degree in Finance followed by a graduate degree in Digital Marketing from Georgetown University in Washington, D.C. In his spare time, David can be found working out with other members of the Dallas Crossfit “cult” or hanging out with his French Bulldog, Beau.

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