Greg Iverson is a seasoned automotive industry leader known for his contributions to dealer management, technology integration, and communication strategies. With nearly three decades of experience, starting in Sydney Australia with Holden HSV, Greg’s journey began with a strong training foundation developed as a Tom Stuker Trainer 20 years ago, culminating in key roles at prominent dealer groups, Norm Reeves, Keyes Automotive, Car Pros Kia and the Shammas Group where he implemented cutting-edge processes, training, and technologies. Currently serving as the Internet Director for South Bay Lexus and also the VP of LetzChat Automotive, Greg is committed to revolutionizing dealerships by providing innovative processes, sales training, strategies, and translation solutions. Greg is a resident of the Los Angeles area and a former Navy veteran. Beyond his career, Greg is an avid reader and an advocate of physical fitness, along with his love for the arts and museums of any kind and live music concerts.