Panel topic: On the Road to Data Monetization
Outsell will host a discussion how Ford and GermainCars.com are taking a customer-first and data-driven approach to master smart and simple solutions to complex problems which demonstrate a significant increase in customer experience.
Shaun Kniffin, Marketing and Technology Director – GermainCars.com will reveal how he is building a real-time individualized customer experience using artificial intelligence.
Su Bang Choe, Manager, Global Data Insights and Analytics, Marketing and Sales Analytics – Ford Motor Company will detail how they are using data to provide real time next best actions which prove out ROI for customer experience through loyalty and retention.
Su Bang Choe leads the analytics team that supports CRM and CX in Ford Motor Company. His team’s mission is to use advanced analytics to drive decisions in improving CX and CRM activities at Ford. Prior to this he spent 12 years with Ford Credit and eventually lead the analytics team that supported Ford Credit focused primarily on Risk and Operations. Su Bang holds a PhD in Statistics from the University of Michigan and a BSc from the London School of Economics. He lives with his wife who also works at Ford in Canton Michigan.