Richelle Estrella
Department Head of Customer Data Lab
American Honda Motors

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Harnessing The Power of CDPs To Nurture A Customer First Philosophy That Drives Profitability and Loyalty 


Better customer experience starts with brands knowing their customers better and engaging them in ways that build trust and loyalty.  Data about people can help auto brands better understand who their customers are and what influences their buying decisions but managing and making sense of customer data and using it in ways that are ethical can be complex, overwhelming and lead to missed opportunity.  

 Customer Data Platforms (CDPs) offer automotive brands the opportunity to build modern marketing platforms where customer identity serves as a foundation on which automakers and dealers can build strong first-party identity solutions while also regaining control of marketing decisions related to targeting, media spend and attribution. 

 Listen to this panel discussion hosted and moderated by Acxiom featuring executives representing automakers, automotive dealers and other industry experts. 

About Richelle

Richelle is Department Head of Customer Data Lab at American Honda Motors with 18 years of automotive experience spanning across Customer Experience, Retention, Digital Marketing and Financial Services. Richelle’s approach to success is to seek to innovate and positively influence daily lives through simple solutions and to discover the strategic path that best improves the quality and experience customers engaging with brands.  

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