Samantha Foster is the Marketing and Communication Director at UVeye, a global startup dedicated to transforming vehicle inspection through cutting-edge technology. Samantha Foster brings over a decade of experience in the automotive industry to the table, as well as expertise in the HVAC and international trade industries. Samantha’s interest in the automotive industry stems from her previous role as a marketing and customer experience leader at Romano Auto Dealerships, where she managed marketing and sales initiatives aimed at delivering the best possible customer experience. Her skills in developing cohesive strategies aligned with sales objectives prioritize customer experience, and her passion for utilizing technology to provide innovative solutions for customers and improve processes to enhance customer experience is unwavering. Her people-first approach drives her success in building strong brand awareness and fostering growth in the auto industry through several professional and networking organizations.