Samantha Woulfe 
Marketing & Digital Experience Director
Warren Henry Auto Group

Samantha Woulfe 
Marketing & Digital Experience Director
Warren Henry Auto Group

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Utilizing Analytics & AI to Move From Reactive to Proactive  

Taking advantage of new regulations to safely control and maintain privacy of customer data.  

About Samantha

Samantha Woulfe is originally from Fort Lauderdale, Florida but moved to Atlanta, Georgia for a short span of time to attend school. Samantha got her undergraduate degree from the University of Georgia and her graduate degree from Nova Southeastern University. Samantha is passionate about her job at Warren Henry Auto Group and loves being able to see progress and growth in people. She hopes to become a great leader and be able to mentor and not just manage people.  

Samantha started with Warren Henry 8 years ago as a Business Operations Manager for their loaner/rental department. Within that role she developed an affiliate company focused on changing the game for transportation and mobility. Something that started as a loaner program to meet the needs of the manufacturer quickly grew into a forward thinking look at the transportation landscape. She excelled at creating the infrastructure to drive significant growth within this business sector. Within about two years she was promoted to the first Director of Marketing for the entire automotive group and its affiliates. As the Director of Marketing, Samantha is responsible for developing and implementing strategic and tactical communication plans created to capitalize on market opportunities and generate demand. She has built the business’ marketing and communications team focused on accelerating brand activations in new markets. Since that time, she has become the digital experience expert driving business growth through successful creation and implementation of an integrated marketing strategy.   

Samantha was named in Automotive News’ 40 under 40 in 2016, announced as 1 of the 100 Outstanding Women of Broward County in 2018, and been accepted to the Women Leading Broward program in 2020 and just recently named as one of March of Dimes Women of Distinction.  

Session

New Dealerships & New Brand Investments attracting New Customers, New CX scores and New Revenue Sources 

Samantha Woulfe, Marketing & Digital Experience Director for Warren Henry Auto Group discusses how they have bet big on their future, having constructed a future proof $120 million car dealership that is not only refining the luxury CX buying experience but also providing connections to new customers and new sources of revenue.  

About the Speaker

Samantha Woulfe is originally from Fort Lauderdale, Florida but moved to Atlanta, Georgia for a short span of time to attend school. Samantha got her undergraduate degree from the University of Georgia and her graduate degree from Nova Southeastern University. Samantha is passionate about her job at Warren Henry Auto Group and loves being able to see progress and growth in people. She hopes to become a great leader and be able to mentor and not just manage people.  

Samantha started with Warren Henry 8 years ago as a Business Operations Manager for their loaner/rental department. Within that role she developed an affiliate company focused on changing the game for transportation and mobility. Something that started as a loaner program to meet the needs of the manufacturer quickly grew into a forward thinking look at the transportation landscape. She excelled at creating the infrastructure to drive significant growth within this business sector. Within about two years she was promoted to the first Director of Marketing for the entire automotive group and its affiliates. As the Director of Marketing, Samantha is responsible for developing and implementing strategic and tactical communication plans created to capitalize on market opportunities and generate demand. She has built the business’ marketing and communications team focused on accelerating brand activations in new markets. Since that time, she has become the digital experience expert driving business growth through successful creation and implementation of an integrated marketing strategy.   

Samantha was named in Automotive News’ 40 under 40 in 2016, announced as 1 of the 100 Outstanding Women of Broward County in 2018, and been accepted to the Women Leading Broward program in 2020 and just recently named as one of March of Dimes Women of Distinction.  

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