Partners In Crime To Move Beyond Oil Changes
David Lantz, Director of Marketing and Tully Williams, Fixed Operations Director are teamed up at the Niello Company to create better customers by changing the way they market their Fixed Ops services through digital customer experiences. They will share some ways they are working together to increase their service department value and build trust with their customers before they arrive. These new communication methods set the stage for a less transactional, elevated experience customers expect while in the drives with the ultimate goal to fuel F&I growth. The Niello Company celebrates their 100-year anniversary this year!
Tully Williams is the Fixed Operations Director for the Niello Company and oversees the data operation for this privately help automotive group consisting of 11 luxury brands where he has created multiple reporting systems to track and monitor progress at each dealership. Tully’s passionate leadership style using competitive data and net forecasts encourages team members to stay informed and strive for CX excellence to constantly improve and achieve their goals.