Thomas J. Peyton AVP, Marketing Operations American Honda Motor Co. How To Best Build Your Brand - Is Marketing Technology the Answer? While new marketing technologies can offer promises of improved efficiency and attribution, building your brand still all starts with creating strong consideration.  Tom Peyton, AVP of [...]

Dean Evans Chief Marketing Officer Hyundai Motor America The Age of Customer Experience Finally Arrives To the Auto Industry It’s no surprise that the automotive retail experience hasn’t always met the expectations of modern consumers where speed, transparency and technology have improved the experience in nearly every other [...]