Frank FerraraPrincipal Traction Labs How to Transform the Dealer Business in the Age of MobilityMobility will change everything for Auto DealersA new business model is needed to surviveTraction Labs presents a practical guide for business transformationThis session will describe the challenges automotive dealers will face in the very near future [...]

Frank FerraraPrincipal Traction Labs How to Transform the Dealer Business in the Age of MobilityMobility will change everything for Auto DealersA new business model is needed to surviveTraction Labs presents a practical guide for business transformationThis session will describe the challenges automotive dealers will face in the very near future [...]

John Patterson Director, Social Media & Reputation Management FordDirect Online Reputation Management and the Age of Data Darwinism. How Google has the Ability to Make or Break Retailers. About John Patterson John Patterson is Director, Social Media & Reputation Management at FordDirect, a joint [...]

Francine Nicholson Senior Director of Product Management Edmunds Online Reputation Management and the Age of Data Darwinism. How Google has the Ability to Make or Break Retailers. About Francine Nicholson Francine Nicholson serves as a senior director of product management at Edmunds, focusing on [...]

Ali Fawaz Senior Director, Worldwide Automotive Reputation.com Online Reputation Management and the Age of Data Darwinism. How Google has the Ability to Make or Break Retailers. About Ali Fawaz Ali Fawaz is the Senior Director, Worldwide Automotive at Reputation.com. He carries a passion for [...]

David Mingle Principal CXAdvisors Group Presentation details coming soon About David Mingle David Mingle is a proven senior executive and passionate customer experience (CX) strategist, leadership coach, and thought-leader with more than 30 years of experience in the automotive industry.  He founded CXAdvisors Group [...]

Erik Nachbahr President & Founder Helion Automotive Technologies Preventing Cyber Phishing Attacks at Your Dealership: 4 Simple Rules Phishing attacks are becoming more prevalent at auto dealerships. Recently a dealership experienced a phishing attack that resulted in a loss of $251,000. If you believe this won’t happen at [...]

Munzel believes automotive marketing will eventually lean strongly toward the Apple model, “where you have plenty of people who are buying online and never set foot in a dealership and you have plenty of people who do both — they research, buy online and go to the dealerships for other reasons or they go to the dealership only. Like, my mom is never going to go online.” / June 12, 2017

Getting a better grasp on what boosts revenue by Frank Ferrara / May-June 2017

In a WardsAuto Q&A, Brian Benstock tells how he plans to use an Amazon-like approach to double his business. By Steve Finlay / May 25, 2017