9:15-10:00am Panel Discussion
Better customer experience starts with brands knowing their customers better and engaging them in ways that build trust and loyalty. Data about people can help auto brands better understand who their customers are and what influences their buying decisions but managing and making sense of customer data and using it in ways that are ethical can be complex, overwhelming and lead to missed opportunity.
Customer Data Platforms (CDPs) offer automotive brands the opportunity to build modern marketing platforms where customer identity serves as a foundation on which automakers and dealers can build strong first-party identity solutions while also regaining control of marketing decisions related to targeting, media spend and attribution.
Jeremy Beaver, CEO – Del Grande Dealer Group
Richelle Estrella, Department Head of Customer Data Lab – American Honda Motors
John Campos, Group Vice President Automotive – Acxiom
Facilitator: Steve Schmith, Director, Automotive Strategy – Acxiom